Untitled ’25 – Velvet awards “Eurovision” competition

To encourage the team to confidently present and discuss their work, we launched a new internal competition – the Projects Eurovision.

If you’re going to do it, do it with a bang

Everyone in an agency knows that preparing case studies—for competitions or just for sharing work—can be quite a headache alongside daily work. Especially when a designer is so immersed in a long project that inspiration feels out of reach.

We wanted to turn the challenge of selecting and submitting works into a playful experience—one that brings the team together, helps recognize value even where we tend to be overly critical of ourselves, and allows us to see things from a fresh perspective.

Goals:

• Sharing work with the entire team
• A sense of pride and joy in the work done
• (Re)defining the value of projects
• A playful approach to collaboration

It’s a concept, it’s a vibe

Untitled – a name carried by countless stories, paintings, photos, drawings, sculptures, and designs. Creations that hold that special something, difficult to put into words. In this very first competition, the endings remained untied, doors ajar, and windows wide open—so that every creative soul could find their way to their creative flow.

Douze points!

Participants were treated to a cozy yet classic Eurovision at its finest:

• A red carpet and dramatic lighting
• 3-minute presentations (+ 2 minutes extra time, because let’s be real)
• A nostalgic look back: an entertaining slideshow of Velvet’s participation in awards over the years
• Humorous interludes
• A voting booth inside an office quiet pod, where participants could announce their scores live via video. This time, the jury consisted of all attendees, with the classic Eurovision scoring of 1–8, 10, and 12 points.
• A host costume change
• A trophy and a winner

So. How was it?

The team was surprised, and a new tradition was born—one that (in the best way possible) creates a serious case of FOMO.

20 projects were submitted to the “Euros”, many of which the entire team had never seen before. Participants had the chance to push their limits, enjoy working together, experience success, and simply have fun.

Even those who usually steer clear of Eurovision for fear of kitsch and bad music had a great time (if that’s not a win, we don’t know what is).