Sunly – electricity without the dirty business

Sunly is building cutting edge energy parks, has a talented team, optimistic investors, eager innovators. What’s next?

We embarked on a branding mission

• brand concept
• brand strategy
• brand identity
• art direction
• graphic design
• messaging

Honestly, there is no reason to go with the flow

Sunly needed to stand out as a smart and sincere renewable energy producer and marketer. The market is saturated with the hero types, who talk about their might, big plans and saving people all over the world.

Clean energy. No fairy tales

Sunly found their voice as caring rebels. They ache to break the conventional rules, swim against the tide to get harmless, affordable and reliable energy. Yet, they emphasize honesty and conscience without attacking anyone in particular and cutting the greenwashing crap.

Their mentality and character is backed up by bold messages, bright colors, robust icons and distinctive imagery, that doesn’t shy away from humour (gasp!).

Reflecting on Sunly’s history, we understand how crucial it is to stay at the forefront and adapt to changes in a rapidly evolving sector. We believe that this new identity not only sets us apart but also strengthens our relationships with customers, partners, and communities,

– Martin Kruus, co-founder and chairman of the board at Sunly

You ready to switch on the new normal?