Ravimiamet – soft brand tools to excel at tough work

A circle is perfect – nothing is missing, nothing is excessive

A circle symbolizes completeness: the circle of life, the cycle of the year, “coming full circle.”

Ravimiamet (Estonia State Agency of Medicines) contributes to ensuring that the life cycle of all people and animals in Estonia is as complete as possible.

The goal of the brand renewal was to create a distinctive and approachable visual identity for the agency’s public communication.

At the heart of the identity are illustrations composed of circles – assembled with the same precision and systematic approach that defines the agency’s daily work. The official tone is softened by warm and lively accent colors