Discover #viruful – website for the Lääne-Viru region

In 2022, Lääne-Viru municipality’s development strategy identified a need for a cohesive brand and reputation-building strategy to unlock the region’s full potential. Although the region offers a diverse economy, prime location, and rich cultural heritage, the strengths had been underutilized.

In 2023, a regional brand and strategy for Lääne-Virumaa was launched, now complemented by a web gateway.

This online gateway gathers valuable information for businesses, visitors, and residents alike

The website offers comprehensive insights on what to discover, where to go and stay, and things to do in Lääne-Virumaa, along with practical resources for residents, such as job listings and real estate information. For businesses, it provides details on available grants, networking events, and other local opportunities.

And a lot else that brings out what exactly is #viruful. Something that is difficult to put into words, but can be felt.

Designed with the welcoming essence of Virumaa, the website’s visual language conveys a friendly, inviting brand through soft shapes and a balanced palette of bright and pastel tones.

The toughest test: Lääne-Viru residents have embraced the website

“This is such a well-made, informative, and easy-to-understand information page that, even if I wanted to, I couldn’t find anything to complain about. //…// Really great work! And most importantly—nothing even close to this has ever existed in our county.”

– Aivar Ojaperv on local newspaper Virumaa Teataja

This project is a result of heartfelt collaboration within the community, one we’re proud of and grateful to have been part of. The brand refresh and place marketing strategy aim to turn a new page in the story of Lääne-Virumaa, laying the groundwork for connection and growth.

Visit web –> www.laaneviru.ee